Friday, 23 October 2026Global tech news & guides — what changed, and what it means for you.

Salesforce to Buy Braze for $5.66B: What the Deal Means

Illustration of two skyscrapers merging with a glowing data stream between them, representing the Salesforce-Braze acquisition

Salesforce has agreed to pay about $5.66 billion for customer-engagement platform Braze, one of the largest marketing-software deals in years. Here is what Braze actually does, why Salesforce wants it badly enough to pay up, and what changes for customers and competitors. In brief The deal: Salesforce signed a definitive agreement to acquire Braze for … Read more